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Mobile App Marketing: Strategies for Success
A plain overview of how people discover a new app and the basic channels, from store search to word of mouth, that builders use to spread the word honestly.
Building Apps
Launch, Reviews and Money
Marketing an app, writing fair reviews and understanding how apps earn money.
Building a Landing Page for Your App
What a simple pre-launch page for your app should include, from a clear headline and screenshots to an email sign-up, a privacy note and a short FAQ.
Mobile App Marketing: Strategies for Success in a Competitive Market
How to stand out when many similar apps already exist: sharper positioning, a stronger store listing and a focus on keeping the users you already have.
Mobile App Reviews: How to Write a Balanced and Honest Review
Learn how to weigh an app's strengths against its weaknesses so your review is fair to both the developer and the readers who rely on it.
Mobile App Reviews: How to Write a Compelling and Helpful Review
Practical writing tips for app reviews: a strong opening, concrete detail instead of vague praise, and a clear verdict that keeps readers engaged to the end.
Mobile App Reviews: How to Write a Helpful and Informative Review
Which facts to include in an app review, such as device, version, features and price, and how to organize them so readers can find what they need quickly.
Mobile App Reviews: How to Write an Honest and Helpful Review
Be upfront about how long you used an app, avoid exaggeration, and learn how to phrase criticism so developers can act on it and readers can trust it.
Responding to Negative Reviews Gracefully
A calm, practical approach for developers answering criticism in an app store: the tone to use, the steps to follow and the mistakes that make things worse.
The Economics of Mobile Gaming: Revenue Streams and Models
How apps and mobile games earn money through ads, paid downloads, subscriptions and in-app purchases, and what each approach means for the people using them.
Related topics
More in building apps
Building Your First App How to plan, build and test an app for a shop, a business or yourself. Making Mobile Games Design and development of games for phones and where the field is heading. App Stores and Ongoing Maintenance Publishing, listings and looking after an app after launch. Tools and Technology for App Builders Choosing approaches and tools for a first project.